The first large-scale investment started in 1995. Its object was the expansion and modernisation of the firm, the development of our own distribution network made up of small companies in the beginning that grew along with KOBER in the following years. In 1996 the first modernisation stage was finalised and was followed by investment in environment protection; 1998 saw the conclusion of the first investment in this direction: the building of an incinerator for solids and chemical waste waters, a unique model in Romania, a basin for collecting and decanting rain water, a local station for pre-treating industrial and household waste waters. The total value of investments directed to the protection of the environment has reached 1 million Euros.
During the year 2000, we continued diversifying our range of emulsion products and powder paints; we also concentrated on the production of new auto products. This same year, we initiated a process of re-branding by applying a unified concept of package design, a change in the company logo, and the implementation of the volumetric system. Since 2001, we have pursued the enlargement in our range of ecological and auxiliary products, implementing the bar code identification of our products, the increase in the efficiency of our distribution network, the promotion of our brand image, as well as our products, which constituted an integral part of medium and long-term strategy.
While in the beginning the KOBER Group was only producing and selling alkyd primers and paints, nowadays, with a modern plant and 341 employees for the manufacture of coating products, we have enlarged our object of activity to the following fields:
- construction of houses and public buildings;
- metallic constructions, roads and bridges;
- electronic and electro technical industry;
- check-up and repair of electric cables;
- industrial equipments and installations;
- hydroelectric constructions;
- ship building industry;
- construction of machinery;
- chemical industry;
- furniture.
The enlargement of our activity led to a 34 million Euros turnover for coating products, a 14% increase as compared to the previous year. At the beginning of 2004, KOBER launched an image campaign whose core idea is: KOBER is the expert in decoration, with the catchphrase: "KOBER: The power of colour".
In 2005 and 2006, ELEGANT and ECOLASURE EXTRA, product ranges for the protection of wood, were granted awards at Expo Construct, Bucharest.
In January 2005, we opened the Sales and Logistics Centre in Bucharest. This modern building is situated at 42 E, Theodor Pallady boulevard.
In 2005, the promotion of ECOPLAST was awarded the golden medal at the "Golden Hammer" advertising festival in Riga.
At the end of 2006, KÖBER has launched the range of products KÖBER Professional whose target group is professional builders.
Our range of products DECORAL received the latest award at Expo Construct Ambient 2007 the most important exhibition of in the field in Romania. This is a range of finishing products with Venice stucco and relief effect.
The new superwashable interior paint ZERTIFIKAT was awarded in 2008 at EXPO CONSTRUCT AMBIENT 2008.
From august 2008 we opende a new modern production facility, located on Savinesti chemical platform.
Its anual production capacity is 120,000 tons/year.